We are a team of highly experienced data artists.
We believe that winning and keeping customers reliably, measurably and consistently starts with data
Whether it’s sitting in your billing system, CRM, or sales spreadsheets, your data is valuable – but often messy. Decaying contact records, duplicates, disconnected platforms, and gaps in structure make it hard to trust what you see.
That’s where we come in.
Atelier Data helps companies and their agencies clean, connect, and activate their data – turning it into a strategic asset. . We combine hands-on support with practical guidance across the full journey, from data hygiene to strategic lead generation and loyalty marketing programmes.
Most businesses already have the data. Using it well, is the challenge.
Our data journey: from foundation to impact
Think of our services as a clear progression – starting at one end and moving forward, you always know where you are and what’s next.
Stage 1: Data
Clean, Trustworthy Foundations
- Data Broking
Independent recommendations for sourcing the right third-party data when you need it This is about quality not quantity. - Data Audit
Understand the state of your data with a detailed health check and actionable recommendations. - Data Remediation
Clean, deduplicate, enhance and maintain your data for accuracy and compliance.
Stage 2: Information
Connecting the Dots
- Data Integration
Combine data from different platforms to create a single, reliable customer view. - CRM Strategy
Make your CRM work for your business with guidance tailored to your needs. - Data Management
Ongoing cleaning, campaign ready,GDPR compliant, and easy access for your teams. - Profiling
Understand customer profiles and sector penetration to inform smarter targeting.
Stage 3: Insight
Enlightenment for Smarter Decisions, Sharper Campaigns
- Behavioral Segmentation
Group and analyse customer attitudes and behaviours to unlock high-value insights. - Personas
Underpinned with data to develop realistic, actionable audience types. - Customer Journey Mapping
Plan communications across the funnel with greater confidence. - Predictive Modelling
Use data to forecast actions, risks, and value potential.
Stage 4: Leverage
Bringing it all together for Measurable Impact That Scales
- Data Strategy
Align all of your data activities to the business objectives with a clear, documented plan. - Lifecycle Marketing
Coordinate messaging from first contact to long-term loyalty. - Lead Generation
Build sustainable, repeatable and reliable lead pipelines through strategic data-driven targeting. - Customer Loyalty & Planning
Identify opportunities to retain, grow, and optimise value from your base.
Want the full picture?
This guide explores how organisations of any size can move from basic data clean-up to long-term, insight-led marketing. It’s designed to help you identify where you are now, where to go next, and how each step builds real business value – not just cleaner spreadsheets.
From hidden gaps to high-performing programmes – download our step-by-step guide to making your data work harder.
Input your details below to download the guide
We don’t just clean your data. We help you use it to grow.
Data hygiene is just the beginning. When it’s accurate, connected, and understood – it unlocks better targeting, clearer reporting, and long-term marketing performance.
Atelier Data gives you the structure, tools, and insight to move forward – whether you’re starting with spreadsheets or trying to scale campaigns.
- Decades of experience working with some of the worlds’ leading B2B brands means we offer unrivalled thought leadership and creativity in everything we do
- Our data technology has been developed over many years to handle complex data
- We give you confidence in your reporting and next steps
- We focus on outcomes – not complexity
- Our approach is proven
Wherever you are in your data journey, we can help
Let’s start with a conversation about where you are and where you want to go.
hello@atelier-data.com
01962 279300